Event check-in desk with multiple tablets

Integrations & APIs

Sometimes there is no out-of-the-box solution. Our in-house development team is there to fill in the gaps.

Integrations & APIs

Event data in too many places?

We bring your tech together.

All-in-one systems don't exist, but BW Events builds the bridges between your platforms to make sure your data is synced and manual processes are eliminated.

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01

Seamlessly connect your tech stack

Our team specializes in integrations between event platforms, CRMs, mobile apps, finance tools, and internal systems .

02

We speak every platform's language

We create intelligent connections that allow your systems to communicate seamlessly. Whether you're using Salesforce or HubSpot, Cvent or EventsAir, QuickBooks or NetSuite, we can help.

03

Custom API integrations

Do you have a specific or even custom internal solution that your company uses? We can plug it into your event platforms for more complete data.

04

Integration testing and monitoring

We don't just build connections and walk away. We thoroughly test every integration and provide ongoing monitoring to catch issues before they impact your events.

What we can do for you.

When you work with BW Events for integration & API support, you're not just getting technical expertise, you're getting a partner who understands how event data flows through your entire organization.

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Integration consulting

Not sure what you need? We can take a look at your tech stack & make recommendations for your unique use case.

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Platform agnostic support

We believe in flexibility, that's why we are experts in so many systems- because every event is different.

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Clean, reliable data

Integrations are only valuable if the data flowing through them is accurate.

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Security & compliance

We take data security seriously. Our integrations follow industry best practices.

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HOW TO GET STARTED

Frequently Asked Questions

General

Frequently Asked Questions

Yes. ShowUp™ Digital Badge supports multiple access tiers, so you can create distinct pass types for VIPs, speakers, staff, general attendees, and more! Each tier can have its own design, label, and access permissions. Your event staff will see the tier clearly when scanning.

Yes. Each ShowUp™ Digital Badge is a wallet pass can be fully branded with your logo, event name, colors, and any relevant details. Passes look polished and professional straight out of the box — no design experience required. If you're running events for multiple clients or brands, you can create separate branded templates for each.

No. Attendees receive a link via email or SMS and tap once to save their pass to Apple Wallet or Google Wallet — both of which come pre-installed on iPhones and most Android devices. There's nothing extra to download.

Yes. Once downloaded, the digital asses live on the attendee's phone and work completely offline, so there are no issues if the venue has poor connectivity.

Security is a key feature of ShowUp™. From your dashboard you can revoke, update, or reassign any individual pass at any time. If a pass is revoked, it becomes invalid immediately — it will no longer scan successfully at the door even if the attendee still has it on their phone.

Your ShowUp™ dashboard shows a live view of arrivals, including total headcount, per-session attendance, and a breakdown by access tier. You can access this from any device during the event, so you always know exactly who's in the room and who has downloaded the digital badge.

Setting up your ShowUp™ Digital Badges is very straightforward, and in most cases is even easier than designing physical badges.  You add your event details, upload your branding, configure your access tiers, and make sure your attendees are in ShowUp. From there, passes can be sent to your entire guest list in bulk with a single action.

If you have push notifications enabled, attendees will receive a lock-screen notification as soon as a pass is updated. This makes it easy to alert people to last-minute changes like room switches or time adjustments without having to send a separate email.

Passes update automatically. When you change event details in your dashboard, the update is pushed directly to every attendee's pass on their phone — no resending required, and no action needed from attendees. They'll see the updated details next time they open their wallet.

ShowUp™ Digital Badge is a digital wallet pass feature built into the ShowUp platform. It lets event organizers create branded mobile passes, distribute them to attendees via email or SMS, and manage check-in on the day — all from one dashboard. Attendees save their pass to Apple Wallet or Google Wallet with one tap, and your team scans it at the door using any smartphone.

Support

Others

BW can connect event platforms with CRMs, marketing automation tools, finance systems, payment processors, mobile apps and proprietary internal systems. Examples include Salesforce, HubSpot, Microsoft Dynamics, Marketo, QuickBooks and NetSuite.

Yes. If the systems provide a secure API or appropriate data access, BW can design a custom integration between your internal technology and event platforms.

Simple integrations may take 1 to 2 weeks, while complex multi-system projects can take approximately 6 to 12 weeks depending on APIs, data complexity and testing requirements.

Yes. BW can extract, transform, map, import and validate data when organizations move from one system to another.

BW uses secure authentication, encrypted data transfer, appropriate access permissions and other security practices appropriate to the systems being connected.

Integrations sometimes require updates when vendors change their APIs. BW can provide monitoring and ongoing support to maintain compatibility.

No. BW can manage the technical work and provide documentation and training for the workflows your internal team needs to operate.

Ready to love your event tech stack?

Whether you're planning your first virtual event or managing a global event series, we're here to help.

Let's chat about your event