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Sometimes there is no out-of-the-box solution. Our in-house development team is there to fill in the gaps.
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Our team specializes in integrations between event platforms, CRMs, mobile apps, finance tools, and internal systems .
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We create intelligent connections that allow your systems to communicate seamlessly. Whether you're using Salesforce or HubSpot, Cvent or EventsAir, QuickBooks or NetSuite, we can help.
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Do you have a specific or even custom internal solution that your company uses? We can plug it into your event platforms for more complete data.
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We don't just build connections and walk away. We thoroughly test every integration and provide ongoing monitoring to catch issues before they impact your events.
When you work with BW Events for integration & API support, you're not just getting technical expertise, you're getting a partner who understands how event data flows through your entire organization.
Not sure what you need? We can take a look at your tech stack & make recommendations for your unique use case.
We believe in flexibility, that's why we are experts in so many systems- because every event is different.
Integrations are only valuable if the data flowing through them is accurate.
We take data security seriously. Our integrations follow industry best practices.



HOW TO GET STARTED
General
Support
Others
Do you provide ongoing support after the integration is complete?
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Yes, we offer ongoing monitoring and support packages to ensure your integrations continue running smoothly. This includes monitoring for errors, updating integrations when platforms change, adding new features as needed, and providing technical support. Many clients opt for a monthly support retainer for peace of mind.
Can you help us migrate data from one system to another?
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Yes! Data migration is often part of integration projects, especially when you're changing platforms. We can extract data from your old system, transform it to match the new system's requirements, and load it accurately. We also perform thorough validation to ensure nothing is lost or corrupted in the process.
What if we need to change how data flows after the integration is built?
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Integrations aren't set in stone. Business needs change, and we design our solutions to be flexible. We can modify data mappings, add new fields, adjust workflows, or expand integrations to include additional systems. We're here for ongoing support as your requirements evolve.
How do you ensure our data stays secure during integrations?
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Security is our top priority. We use industry-standard authentication methods (OAuth, API keys), encrypt data in transit, follow the principle of least privilege for access permissions, and never store sensitive data unnecessarily. All integrations are built following security best practices.
Can you integrate with our custom-built internal systems?
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Absolutely! Many of our clients have proprietary systems that need to connect with their event platforms. As long as your internal system has an API or database we can access securely and the platform in question also supports APIs, we can build the integration. We've worked with countless custom systems across various industries.
What happens if one of our systems updates or changes its API?
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API changes are a normal part of the software landscape. We monitor your critical integrations and stay informed about platform updates. When changes occur, we proactively update your integrations to maintain compatibility. We also recommend periodic reviews to ensure everything continues running smoothly.
Do we need technical staff on our team to use your integrations?
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No technical expertise is required on your end. We build integrations that run automatically in the background. You'll simply use your existing systems as normal, and the data will sync behind the scenes. We provide training on any admin interfaces and clear documentation for reference.
How long does a typical integration project take?
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Simple integrations can be completed in 1-2 weeks, while complex, multi-system integrations may take 6-12 weeks. The timeline depends on factors like API capabilities, data complexity, required transformations, testing requirements, and the number of systems involved. We'll provide a detailed timeline after understanding your specific needs.
What types of systems can you integrate with event platforms?
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We can integrate virtually any system that has an API or data export capability. This includes CRMs (Salesforce, HubSpot, Microsoft Dynamics), marketing automation platforms (Marketo, Pardot, Mailchimp), accounting software (QuickBooks, NetSuite, Xero), payment processors, survey tools, mobile apps, custom internal systems, and more. If it has an API, we can likely connect it.
Whether you're planning your first virtual event or managing a global event series, we're here to help.
Let's chat about your event